Courage in Marketing

Try failing just once. See how bad you could actually produce something that is destined to be completely UNsafe. Just to see if it would work. Give it one honest run. Go as far outside of your boundary as you can to see if you hit a new mark - one you didn't even know existed.

Certainly, there are risk involved. But there are risk involved in not taking the chance. Like you stay where you are. It takes courage to stand out.